{"id":102,"date":"2026-05-25T19:38:36","date_gmt":"2026-05-25T19:38:36","guid":{"rendered":"https:\/\/sms.es\/?page_id=102"},"modified":"2026-06-11T16:37:39","modified_gmt":"2026-06-11T16:37:39","slug":"campanas-marketing","status":"publish","type":"page","link":"https:\/\/sms.es\/en\/soluciones\/campanas-marketing\/","title":{"rendered":"Campa\u00f1as Marketing"},"content":{"rendered":"<section class=\"sms-use-marketing\" id=\"sms-use-marketing-page\">\n  <section class=\"sum-hero\" aria-labelledby=\"sum-main-title\">\n    <div class=\"sum-wrap sum-hero-grid\">\n      <div class=\"sum-hero-copy\">\n        <div class=\"sum-kicker\"><span class=\"sum-kicker-dot\"><\/span> E-Commerce \u00b7 Retail \u00b7 Catering<\/div>\n        <h1 id=\"sum-main-title\">Campaigns SMS marketing <span>ecommerce, retail and catering<\/span><\/h1>\n        <p class=\"sum-hero-text\">Active marketing campaigns for ecommerce, retail and restore from a platform omnicanal. Send promotions, discounts, reminders and marketing communications by SMS, and other channels according to the objective of each campaign.<\/p>\n        <div class=\"sum-btns\">\n          <a class=\"sum-btn sum-btn-primary\" href=\"\/en\/contacto\/\">Request demo<\/a>\n          <a class=\"sum-btn sum-btn-secondary\" href=\"#canales-campana\">View channel campaign<\/a>\n        <\/div>\n        <div class=\"sum-hero-proof\" aria-label=\"Main advantages\">\n          <span class=\"sum-proof-pill\"><span>\u2713<\/span> Segmentation<\/span>\n          <span class=\"sum-proof-pill\"><span>\u2713<\/span> Programming<\/span>\n          <span class=\"sum-proof-pill\"><span>\u2713<\/span> Follow-up<\/span>\n        <\/div>\n        <div class=\"sum-hero-links\" aria-label=\"Related links\">\n          <a class=\"sum-mini-link\" href=\"\/en\/sms-masivo\/\">SMS bulk<\/a>\n          <a class=\"sum-mini-link\" href=\"\/en\/whatsapp-business\/\">WhatsApp Business<\/a>\n          <a class=\"sum-mini-link\" href=\"\/en\/plataforma-omnicanal\/\">Platform omnicanal<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"sum-hero-media\" aria-label=\"Marketing campaigns with SMS.is\">\n        <div class=\"sum-hero-image\">\n          <img fetchpriority=\"high\" src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing1.webp\" alt=\"Campa\u00f1as SMS marketing para ecommerce retail y restaurantes\" loading=\"eager\" decoding=\"async\" width=\"1200\" height=\"900\">\n          <div class=\"sum-hero-badges\" aria-label=\"Campaign types\">\n            <span class=\"sum-hero-badge\">Promotions<\/span>\n            <span class=\"sum-hero-badge\">Loyalty<\/span>\n            <span class=\"sum-hero-badge\">Segmentation<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section\" aria-labelledby=\"valor-campanas\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\">\n        <p class=\"sum-eyebrow\">Direct campaigns<\/p>\n        <h2 class=\"sum-h2\" id=\"valor-campanas\">Marketing useful, measurable and oriented to real customers<\/h2>\n        <p class=\"sum-lead\">SMS.es helps to transform actions business-as-usual in campaigns with clear, targeted and easy to manage without complicating the daily operation.<\/p>\n      <\/div>\n      <div class=\"sum-grid sum-value-grid\">\n        <article class=\"sum-card sum-value-card\"><div class=\"sum-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M20 12v7a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2v-7\"><\/path><path d=\"M2 7h20v5H2z\"><\/path><path d=\"M12 22V7\"><\/path><path d=\"M12 7H7.5A2.5 2.5 0 1 1 10 4.5c0 2.5 2 2.5 2 2.5Z\"><\/path><path d=\"M12 7h4.5A2.5 2.5 0 1 0 14 4.5C14 7 12 7 12 7Z\"><\/path><\/svg><\/div><h3>Promotions and offers<\/h3><p>Communicates discounts, launches or campaigns of the season to authorized customers.<\/p><\/article>\n        <article class=\"sum-card sum-value-card\"><div class=\"sum-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M12 21s-7-4.4-9.2-9A5.4 5.4 0 0 1 12 6a5.4 5.4 0 0 1 9.2 6c-2.2 4.6-9.2 9-9.2 9Z\"><\/path><\/svg><\/div><h3>Loyalty<\/h3><p>Active communications recurring frequent customers, partners or buyers usual.<\/p><\/article>\n        <article class=\"sum-card sum-value-card\"><div class=\"sum-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M3 12a9 9 0 1 0 3-6.7\"><\/path><path d=\"M3 3v6h6\"><\/path><path d=\"M12 7v5l3 2\"><\/path><\/svg><\/div><h3>Recovery of clients<\/h3><p>Recontacta audiences inactive messages prudent, clear, and often controlled.<\/p><\/article>\n        <article class=\"sum-card sum-value-card\"><div class=\"sum-icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M4 7h16\"><\/path><path d=\"M4 12h10\"><\/path><path d=\"M4 17h7\"><\/path><path d=\"m16 15 2 2 4-4\"><\/path><\/svg><\/div><h3>Campaigns by channel<\/h3><p>Combines SMS, WhatsApp, RCS, e-Mail or Telegram according to audience, and permission settings.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section sum-section-soft\" aria-labelledby=\"sectores-marketing\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head\">\n        <p class=\"sum-eyebrow\">By sector<\/p>\n        <h2 class=\"sum-h2\" id=\"sectores-marketing\">Three sectors, different campaigns and a centralized management<\/h2>\n        <p class=\"sum-lead\">The logic of campaign changes according to the business. Ecommerce, retail and catering need different messages, but a simple operation.<\/p>\n      <\/div>\n      <div class=\"sum-tabs-shell\" data-sum-tabs=\"\">\n        <div class=\"sum-tabs-nav\" role=\"tablist\" aria-label=\"Sectors for marketing campaigns\">\n          <button class=\"sum-tab-btn\" type=\"button\" role=\"tab\" aria-selected=\"true\" aria-controls=\"panel-ecommerce\" id=\"tab-ecommerce\">Ecommerce<\/button>\n          <button class=\"sum-tab-btn\" type=\"button\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-retail\" id=\"tab-retail\">Retail<\/button>\n          <button class=\"sum-tab-btn\" type=\"button\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-restauracion\" id=\"tab-restauracion\">Restoration<\/button>\n        <\/div>\n        <div class=\"sum-tabs-panels\">\n          <article class=\"sum-sector-panel is-active\" id=\"panel-ecommerce\" role=\"tabpanel\" aria-labelledby=\"tab-ecommerce\"><div class=\"sum-sector-content\"><h3>Campaigns for ecommerce<\/h3><p>For online shops, campaigns must be connected with moments concrete business: cart, season, stock, post-buy or commercial attention.<\/p><div class=\"sum-sector-lists\"><div class=\"sum-list-box\"><h4>Cases of campaign<\/h4><ul><li>SMS recovery cart, discounts fast or notices of stock.<\/li><li>WhatsApp for commercial follow-up when the client can respond.<\/li><li>Email campaigns post-buy, recommendations or communications more extensive.<\/li><li>RCS for visual experiences if the channel is available and the case justifies it.<\/li><\/ul><\/div><div class=\"sum-list-box\"><h4>Practical benefits<\/h4><ul><li>Direct contact with customers who have already interacted with your brand.<\/li><li>Coordinated campaigns by channel without relying on a single pathway.<\/li><li>Segmentation by lists, customers, or behavior when it is available.<\/li><\/ul><\/div><\/div><a class=\"sum-btn sum-btn-secondary\" href=\"\/en\/contacto\/\">Prepare campaign ecommerce<\/a><\/div><div class=\"sum-sector-image\"><img src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing2.webp\" alt=\"Campa\u00f1as omnicanal para ecommerce con SMS WhatsApp Email y RCS\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1600\"><\/div><\/article>\n          <article class=\"sum-sector-panel\" id=\"panel-retail\" role=\"tabpanel\" aria-labelledby=\"tab-retail\"><div class=\"sum-sector-content\"><h3>Campaigns for retail<\/h3><p>For physical stores and chain retail, the goal is usually to activate visits, communicate local campaigns or loyalty of clients registered.<\/p><div class=\"sum-sector-lists\"><div class=\"sum-list-box\"><h4>Cases of campaign<\/h4><ul><li>SMS for rebates, coupons, fast and promotions from physical store.<\/li><li>WhatsApp for further attention, confirmations or customer inquiries.<\/li><li>Email for releases, clubs, and client communications in more detail.<\/li><li>Telegram for communities or audiences that are already using that channel.<\/li><\/ul><\/div><div class=\"sum-list-box\"><h4>Practical benefits<\/h4><ul><li>Direct communication with clients registered in the shop or club.<\/li><li>Campaigns tailored by location, segment, or type of client.<\/li><li>Greater flexibility to mix promotion, reminder and conversation.<\/li><\/ul><\/div><\/div><a class=\"sum-btn sum-btn-secondary\" href=\"\/en\/contacto\/\">To create campaign, retail<\/a><\/div><div class=\"sum-sector-image\"><img src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing3.webp\" alt=\"Campa\u00f1as para retail con SMS WhatsApp y cupones para tiendas\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1600\"><\/div><\/article>\n          <article class=\"sum-sector-panel\" id=\"panel-restauracion\" role=\"tabpanel\" aria-labelledby=\"tab-restauracion\"><div class=\"sum-sector-content\"><h3>Campaigns for restoration<\/h3><p>In restoration, the campaigns work best when they are specific: menu, reservation, schedule, promoting local, or a frequent customer.<\/p><div class=\"sum-sector-lists\"><div class=\"sum-list-box\"><h4>Cases of campaign<\/h4><ul><li>SMS for promotions, menu, reservations, and quick reminders.<\/li><li>WhatsApp to answer questions, to confirm details or refer to conversation.<\/li><li>Email for loyalty campaigns, events, communications or complete.<\/li><li>Recurring campaigns for time slots or days of low demand.<\/li><\/ul><\/div><div class=\"sum-list-box\"><h4>Practical benefits<\/h4><ul><li>Short messages, with a call to immediate action.<\/li><li>Local campaigns to their own databases and authorized.<\/li><li>Combination of direct notice and conversation when the situation allows.<\/li><\/ul><\/div><\/div><a class=\"sum-btn sum-btn-secondary\" href=\"\/en\/contacto\/\">Launch campaign for restaurant<\/a><\/div><div class=\"sum-sector-image\"><img src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing4.webp\" alt=\"Campa\u00f1as para restaurantes con SMS WhatsApp reservas y promociones\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1600\"><\/div><\/article>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section\" id=\"canales-campana\" aria-labelledby=\"canales-marketing\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Channels combined<\/p><h2 class=\"sum-h2\" id=\"canales-marketing\">Choose the channel according to purpose, audience, and permission<\/h2><p class=\"sum-lead\">Not all the channels serve the same purpose. SMS.es allows you to work campaigns, SMS marketing campaigns and omnicanal with a choice prudent of the channel.<\/p><\/div>\n      <div class=\"sum-grid sum-channel-grid\">\n        <article class=\"sum-card sum-channel-card\"><div class=\"sum-channel-emoji\">\ud83d\udcac<\/div><h3>SMS<\/h3><p>For promotions by SMS, notices, brief and direct communications.<\/p><a class=\"sum-card-link\" href=\"\/en\/sms-masivo\/\">See SMS mass<\/a><\/article>\n        <article class=\"sum-card sum-channel-card\"><div class=\"sum-channel-emoji\">\ud83d\udfe2<\/div><h3>WhatsApp Business<\/h3><p>For campaigns WhatsApp when applied conversation and templates.<\/p><a class=\"sum-card-link\" href=\"\/en\/whatsapp-business\/\">See WhatsApp<\/a><\/article>\n        <article class=\"sum-card sum-channel-card\"><div class=\"sum-channel-emoji\">\u2728<\/div><h3>RCS<\/h3><p>For richer experiences when a channel is available.<\/p><a class=\"sum-card-link\" href=\"\/en\/rcs-business\/\">See RCS Business<\/a><\/article>\n        <article class=\"sum-card sum-channel-card\"><div class=\"sum-channel-emoji\">\u2709\ufe0f<\/div><h3>Email<\/h3><p>For communications more extensive or informational support.<\/p><a class=\"sum-card-link\" href=\"\/en\/plataforma-omnicanal\/\">See platform<\/a><\/article>\n        <article class=\"sum-card sum-channel-card\"><div class=\"sum-channel-emoji\">\ud83d\udce3<\/div><h3>Telegram<\/h3><p>For communities or audiences where the channel has a meaning.<\/p><a class=\"sum-card-link\" href=\"\/en\/plataforma-omnicanal\/\">View channel<\/a><\/article>\n      <\/div>\n      <p class=\"sum-channel-note\">The choice of the channel should depend on the objective of the campaign, the audience, the consent is available and the configuration technical or trade of each client.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section sum-section-soft\" aria-labelledby=\"lanzar-campana\">\n    <div class=\"sum-wrap sum-launch-grid\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Clear process<\/p><h2 class=\"sum-h2\" id=\"lanzar-campana\">How to launches a campaign from SMS.es<\/h2><p class=\"sum-lead\">A flow simple helps to reduce errors, and maintain control of every communication.<\/p><\/div>\n      <div class=\"sum-launch-image\"><img src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing5.webp\" alt=\"Panel de escritorio para lanzar campa\u00f1as omnicanal con segmentacion y seguimiento\" loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"700\"><\/div>\n      <div class=\"sum-steps-horizontal\">\n        <div class=\"sum-step\"><strong>Contacts<\/strong><span>Rules of its own and authorized.<\/span><\/div>\n        <div class=\"sum-step\"><strong>Segment<\/strong><span>Audience interest, or type of client.<\/span><\/div>\n        <div class=\"sum-step\"><strong>Message<\/strong><span>Text short and actionable.<\/span><\/div>\n        <div class=\"sum-step\"><strong>Channel<\/strong><span>SMS, WhatsApp, RCS, e-Mail or Telegram.<\/span><\/div>\n        <div class=\"sum-step\"><strong>Shipping<\/strong><span>Campaign immediately or scheduled.<\/span><\/div>\n        <div class=\"sum-step\"><strong>Results<\/strong><span>Follow-up for next actions.<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section\" aria-labelledby=\"ideas-campanas\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Ideas for campaign<\/p><h2 class=\"sum-h2\" id=\"ideas-campanas\">Commercial actions that you can turn on direct communications<\/h2><p class=\"sum-lead\">Practical examples for ecommerce, retail and restoration, without promising results or rely on a single channel.<\/p><\/div>\n      <div class=\"sum-ideas\" aria-label=\"Ideas for marketing campaigns\"><div class=\"sum-ideas-track\">\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\u26a1<\/div><strong>Discount weekend<\/strong><span>SMS or WhatsApp<\/span><p>Promotion limited with a link or code to clear.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83d\uded2<\/div><strong>Abandoned cart<\/strong><span>SMS<\/span><p>Reminder prudent to purchase intention.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83d\udd01<\/div><strong>Idle client<\/strong><span>SMS or Email<\/span><p>Recontacto with frequency-controlled.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83d\udecd\ufe0f<\/div><strong>New collection<\/strong><span>SMS or RCS<\/span><p>Notice of release to interested clients.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83d\udcc5<\/div><strong>Confirmed reservation<\/strong><span>SMS<\/span><p>Confirmation or helpful reminder.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83c\udf9f\ufe0f<\/div><strong>Coupon for shop<\/strong><span>SMS<\/span><p>Promotional code for physical store.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83c\udf7d\ufe0f<\/div><strong>Promotion menu<\/strong><span>SMS or WhatsApp<\/span><p>Local communication for frequent customers.<\/p><\/article>\n        <article class=\"sum-idea-card\"><div class=\"sum-idea-icon\">\ud83d\udce6<\/div><strong>Campaign post-buy<\/strong><span>Email or SMS<\/span><p>Commercial follow-up after purchase.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\u26a1<\/div><strong>Discount weekend<\/strong><span>SMS or WhatsApp<\/span><p>Promotion limited with a link or code to clear.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83d\uded2<\/div><strong>Abandoned cart<\/strong><span>SMS<\/span><p>Reminder prudent to purchase intention.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83d\udd01<\/div><strong>Idle client<\/strong><span>SMS or Email<\/span><p>Recontacto with frequency-controlled.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83d\udecd\ufe0f<\/div><strong>New collection<\/strong><span>SMS or RCS<\/span><p>Notice of release to interested clients.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83d\udcc5<\/div><strong>Confirmed reservation<\/strong><span>SMS<\/span><p>Confirmation or helpful reminder.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83c\udf9f\ufe0f<\/div><strong>Coupon for shop<\/strong><span>SMS<\/span><p>Promotional code for physical store.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83c\udf7d\ufe0f<\/div><strong>Promotion menu<\/strong><span>SMS or WhatsApp<\/span><p>Local communication for frequent customers.<\/p><\/article>\n        <article class=\"sum-idea-card\" aria-hidden=\"true\"><div class=\"sum-idea-icon\">\ud83d\udce6<\/div><strong>Campaign post-buy<\/strong><span>Email or SMS<\/span><p>Commercial follow-up after purchase.<\/p><\/article>\n      <\/div><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section sum-section-dark\" aria-labelledby=\"automatizaciones-marketing\">\n    <div class=\"sum-wrap sum-auto-grid\">\n      <div><p class=\"sum-eyebrow\">Automation prudent<\/p><h2 class=\"sum-h2\" id=\"automatizaciones-marketing\">Automation of simple marketing campaigns<\/h2><p class=\"sum-lead\">SMS.es can help you convert events business-as-usual in scheduled messages or flows that simple when the customer's configuration allows it.<\/p><div class=\"sum-auto-list\"><div class=\"sum-auto-item\">Messages for business events.<\/div><div class=\"sum-auto-item\">Reminders and communications recurring.<\/div><div class=\"sum-auto-item\">Follow-up post-buy or postreserva.<\/div><div class=\"sum-auto-item\">Referral to a conversation when you apply.<\/div><\/div><div class=\"sum-btns\"><a class=\"sum-btn sum-btn-primary\" href=\"\/en\/plataforma-omnicanal\/\">See plataforma omnicanal<\/a><a class=\"sum-btn sum-btn-secondary\" href=\"\/en\/precios\/\">See plans<\/a><\/div><\/div>\n      <div class=\"sum-scheduler\" aria-label=\"Window visual programming campaign\">\n        <div class=\"sum-scheduler-top\"><div class=\"sum-window-dots\"><span><\/span><span><\/span><span><\/span><\/div><div class=\"sum-scheduler-title\">Schedule campaign<\/div><\/div>\n        <div class=\"sum-scheduler-body\"><div class=\"sum-field\"><small>Campaign<\/small><strong>Promoting frequent customers<\/strong><\/div><div class=\"sum-field\"><small>Audience<\/small><strong>Segment authorized \u00b7 Restoration<\/strong><\/div><div class=\"sum-visual-flow\"><div class=\"sum-flow-chip\">Event<\/div><div class=\"sum-flow-arrow\">\u2192<\/div><div class=\"sum-flow-chip\">Segment<\/div><div class=\"sum-flow-arrow\">\u2192<\/div><div class=\"sum-flow-chip\">Message<\/div><\/div><div class=\"sum-field\"><small>Channel<\/small><strong>SMS as the primary channel \u00b7 WhatsApp if applicable<\/strong><\/div><div class=\"sum-scheduler-action\"><span>Shipping ready to review<\/span><strong>Schedule<\/strong><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section\" aria-labelledby=\"buenas-practicas\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Confidence and control<\/p><h2 class=\"sum-h2\" id=\"buenas-practicas\">Best practices for campaigns SMS marketing<\/h2><p class=\"sum-lead\">The campaign should be clear, authoritative and respectful. Less noise, more intent.<\/p><\/div>\n      <div class=\"sum-practice-strip\">\n        <div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\u2705<\/div><strong>Bases authorized<\/strong><span>Contacts own and appropriate permission.<\/span><\/div><div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\ud83c\udfaf<\/div><strong>Segmentation<\/strong><span>Messages based on interest or profile.<\/span><\/div><div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\u270d\ufe0f<\/div><strong>Clarity<\/strong><span>Offer, condition, and action visible.<\/span><\/div><div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\ud83d\udd17<\/div><strong>Direct action<\/strong><span>Link, code, booking or response.<\/span><\/div><div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\u23f1\ufe0f<\/div><strong>Frequency<\/strong><span>Schedules and commercial pressure controlled.<\/span><\/div><div class=\"sum-practice-pill\"><div class=\"sum-practice-icon\">\ud83d\udcca<\/div><strong>Measurement<\/strong><span>Review to improve future actions.<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section sum-section-soft\" aria-labelledby=\"plataforma-campanas\">\n    <div class=\"sum-wrap sum-platform-grid\">\n      <div class=\"sum-platform-copy\"><p class=\"sum-eyebrow\">Platform campaigns<\/p><h2 class=\"sum-h2\" id=\"plataforma-campanas\">Manages contacts, campaigns, and results from SMS.es<\/h2><p class=\"sum-lead\">The platform allows you to centralize campaigns, organize contacts, and query tracking information, without converting every action in a manual process.<\/p><div class=\"sum-platform-points\"><div class=\"sum-platform-point\">Campaign management<\/div><div class=\"sum-platform-point\">Contacts and segmentation<\/div><div class=\"sum-platform-point\">Channels omnicanal<\/div><div class=\"sum-platform-point\">Reports and follow-up<\/div><\/div><a class=\"sum-btn sum-btn-primary\" href=\"\/en\/plataforma-omnicanal\/\">Get to know the platform<\/a><\/div>\n      <div class=\"sum-platform-image\"><img src=\"\/wp-content\/uploads\/Casos-de-uso\/campanas-marketing\/campanasmarketing6.webp\" alt=\"Plataforma de campa\u00f1as SMS con contactos segmentacion e informes\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\"><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section\" aria-labelledby=\"comparativa-canales\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Campaign objective<\/p><h2 class=\"sum-h2\" id=\"comparativa-canales\">What channel can be fit according to the action commercial<\/h2><p class=\"sum-lead\">A visual guide to guide the campaign without assuming that a channel is always superior to another.<\/p><\/div>\n      <div class=\"sum-objective-board\">\n        <div class=\"sum-objective-tile\"><div class=\"sum-objective-emoji\">\u26a1<\/div><strong>Promotion immediately<\/strong><span>SMS or WhatsApp<\/span><em>Message short and clear action.<\/em><\/div><div class=\"sum-objective-tile\"><div class=\"sum-objective-emoji\">\ud83d\udcac<\/div><strong>Business discussion<\/strong><span>WhatsApp<\/span><em>When you can no response.<\/em><\/div><div class=\"sum-objective-tile\"><div class=\"sum-objective-emoji\">\u2728<\/div><strong>Rich experience<\/strong><span>RCS<\/span><em>If the channel is available.<\/em><\/div><div class=\"sum-objective-tile\"><div class=\"sum-objective-emoji\">\u2709\ufe0f<\/div><strong>Communication extensive<\/strong><span>Email<\/span><em>For content wider.<\/em><\/div><div class=\"sum-objective-tile\"><div class=\"sum-objective-emoji\">\ud83d\udd00<\/div><strong>Campaign multichannel<\/strong><span>Platform omnicanal<\/span><em>Several channels are coordinated.<\/em><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-section sum-section-soft\" aria-labelledby=\"faq-campanas-marketing\">\n    <div class=\"sum-wrap\">\n      <div class=\"sum-head sum-head-center\"><p class=\"sum-eyebrow\">Frequently asked questions<\/p><h2 class=\"sum-h2\" id=\"faq-campanas-marketing\">Recurring doubts about marketing campaigns with SMS.es<\/h2><p class=\"sum-lead\">Brief answer for businesses that want to activate campaigns, SMS marketing campaigns or WhatsApp or campaigns omnicanal.<\/p><\/div>\n      <div class=\"sum-faq-list\" data-sum-faq=\"\">\n        <article class=\"sum-faq-item is-open\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"true\">What is a campaign SMS marketing?<\/button><div class=\"sum-faq-answer\"><p>It is a commercial communication sent by SMS to a database of contacts authorized, usually for promotions, advertisements, discounts, reminders or actions of loyalty.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Can I use SMS campaigns for ecommerce?<\/button><div class=\"sum-faq-answer\"><p>Yes. The SMS marketing ecommerce can be used for campaigns of the season, the recovery of cart, notices, stock, discounts or communications post-buy, always with appropriate permission.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Do SMS.it serves campaigns in physical stores?<\/button><div class=\"sum-faq-answer\"><p>Yes. Campaigns SMS-store you can support rebates, coupons, events, openings or actions of loyalty led to registered customers.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Can I send promotions for restaurants?<\/button><div class=\"sum-faq-answer\"><p>Yes. Restaurants and shops food can communicate menus, bookings, local deals or campaigns for frequent customers, always taking care scheduling, frequency and consent.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">What channels can I use for marketing campaigns?<\/button><div class=\"sum-faq-answer\"><p>According to the case, you can work with SMS, WhatsApp Business, RCS, e-Mail or Telegram. The choice depends on the purpose, the audience, the permission and the available settings.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">How can I segment my contacts?<\/button><div class=\"sum-faq-answer\"><p>Yes. SMS.es allows working with contacts, and segmentation to prepare campaigns more relevant. The level of segmentation will depend on the available data in each case.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Do I need consent to send campaigns?<\/button><div class=\"sum-faq-answer\"><p>Yes. The commercial campaigns should be sent to bases that are licensed and comply with applicable regulations, in addition to the specific policies of each channel.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Can I combine SMS and WhatsApp?<\/button><div class=\"sum-faq-answer\"><p>Yes, when the use case, the permission settings and allow it. SMS can serve for direct communications and WhatsApp conversations or campaigns with templates approved.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">Can I schedule campaigns?<\/button><div class=\"sum-faq-answer\"><p>Yes. Scheduling of campaigns allows you to prepare communications for dates, times, or actions specific trade, while maintaining operational control.<\/p><\/div><\/article>\n        <article class=\"sum-faq-item\"><button class=\"sum-faq-question\" type=\"button\" aria-expanded=\"false\">How do I apply for a demo?<\/button><div class=\"sum-faq-answer\"><p>You can request a demo from the contact page. A specialist will review the use case, the most suitable channel and the required settings for your campaign.<\/p><\/div><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"sum-final\" aria-labelledby=\"sum-final-title\">\n    <div class=\"sum-wrap\"><div class=\"sum-final-card\"><div><h2 id=\"sum-final-title\">Convert your campaigns in direct communications, measurable, and easy to manage.<\/h2><p>Prepare campaigns for ecommerce, retail or restore SMS.es is and choose the appropriate channel for each business objective.<\/p><\/div><div class=\"sum-btns\"><a class=\"sum-btn sum-btn-primary\" href=\"\/en\/contacto\/\">Request demo<\/a><a class=\"sum-btn sum-btn-secondary\" href=\"\/en\/contacto\/\">To speak with a specialist<\/a><\/div><\/div><\/div>\n  <\/section>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Ecommerce \u00b7 Retail \u00b7 Restauraci\u00f3n Campa\u00f1as SMS marketing para ecommerce, retail y restauraci\u00f3n Activa campa\u00f1as de marketing para ecommerce, retail y restauraci\u00f3n desde una plataforma omnicanal. Env\u00eda promociones, descuentos, recordatorios y comunicaciones comerciales por SMS y otros canales seg\u00fan el objetivo de cada campa\u00f1a. Solicitar demo Ver canales de campa\u00f1a \u2713 Segmentaci\u00f3n \u2713 Programaci\u00f3n \u2713&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":99,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"disable","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-102","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":3,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/102\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/102\/revisions\/235"}],"up":[{"embeddable":true,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/99"}],"wp:attachment":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/media?parent=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}