{"id":27,"date":"2026-05-12T20:57:07","date_gmt":"2026-05-12T20:57:07","guid":{"rendered":"https:\/\/sms.es\/?page_id=27"},"modified":"2026-07-15T19:58:32","modified_gmt":"2026-07-15T19:58:32","slug":"blog","status":"publish","type":"page","link":"https:\/\/sms.es\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"sms-blog-hero\">\n  <div class=\"sms-blog-hero__inner\">\n\n    <div class=\"sms-blog-hero__eyebrow\">\n      <span><\/span>\n      Resource SMS.es\n    <\/div>\n\n    <h1>Blog SMS.es<\/h1>\n\n    <p>\n      Guides, ideas, and resources for SMS, WhatsApp Business, RCS, API SMS, automation and communication omnicanal for companies.\n    <\/p>\n\n    <div class=\"sms-blog-hero__topics\" aria-label=\"The main topics of the blog\">\n      <a href=\"\/en\/blog\/category\/sms-marketing\/\">SMS Marketing<\/a>\n      <a href=\"\/en\/blog\/\/category\/whatsapp-business\/\">WhatsApp Business<\/a>\n      <a href=\"\/en\/blog\/\/category\/api-sms\/\">API SMS<\/a>\n      <a href=\"\/en\/blog\/\/category\/sms-certificado\/\">SMS Certificate<\/a>\n      <a href=\"\/en\/blog\/\/category\/rcs\/\">RCS<\/a>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<style>.kb-row-layout-id27_aa3c5e-b6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id27_aa3c5e-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id27_aa3c5e-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id27_aa3c5e-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id27_aa3c5e-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id27_aa3c5e-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id27_aa3c5e-b6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column27_50b838-95 > .kt-inside-inner-col,.kadence-column27_50b838-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column27_50b838-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column27_50b838-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column27_50b838-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column27_50b838-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column27_50b838-95{position:relative;}@media all and (max-width: 1024px){.kadence-column27_50b838-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column27_50b838-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column27_50b838-95\"><div class=\"kt-inside-inner-col\"><style>.kb-posts-id-27_e09480-7d .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-md, 1.25rem);}.kb-posts-id-27_e09480-7d .kb-post-list-item{display:grid;}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-27_e09480-7d content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above sms-blog-grid\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-266 post type-post status-publish format-standard has-post-thumbnail hentry category-whatsapp-business category-blog category-omnicanalidad\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/sms.es\/en\/blog\/whatsapp-cobrara-por-mensajes-octubre-2026\/\" aria-label=\"WhatsApp will be charged for the messages service in 2026\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/07\/whatsapp_servicio_2026-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"WhatsApp cobrar\u00e1 por los mensajes de servicio en 2026\" srcset=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/07\/whatsapp_servicio_2026-768x512.webp 768w, https:\/\/sms.es\/wp-content\/uploads\/2026\/07\/whatsapp_servicio_2026-300x200.webp 300w, https:\/\/sms.es\/wp-content\/uploads\/2026\/07\/whatsapp_servicio_2026-1024x683.webp 1024w, https:\/\/sms.es\/wp-content\/uploads\/2026\/07\/whatsapp_servicio_2026.webp 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/category\/whatsapp-business\/\" class=\"category-link-whatsapp-business\" rel=\"tag\">WhatsApp Business<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/blog\/\" class=\"category-link-blog\" rel=\"tag\">Blog<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/omnicanalidad\/\" class=\"category-link-omnicanalidad\" rel=\"tag\">Omnicanalidad<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/sms.es\/en\/blog\/whatsapp-cobrara-por-mensajes-octubre-2026\/\" rel=\"bookmark\">WhatsApp will be charged for the messages service in 2026<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-07-06T18:06:40+00:00\">July 6, 2026<\/time><time class=\"updated\" datetime=\"2026-07-06T18:16:14+00:00\">July 6, 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Target has been confirmed: WhatsApp will be charged for messages of service on or after October 1, 2026, including those sent within the window of customer care is 24 hours. That is to say, for the messages that until now&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/whatsapp-cobrara-por-mensajes-octubre-2026\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> WhatsApp will be charged for the messages service in 2026<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewbox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-197 post type-post status-publish format-standard has-post-thumbnail hentry category-whatsapp-business category-blog category-omnicanalidad\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/sms.es\/en\/blog\/sms-vs-whatsapp-business-api\/\" aria-label=\"SMS vs WhatsApp Business API: what channel you really need is your company?\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS vs WhatsApp Business API: \u00bfqu\u00e9 canal necesita realmente tu empresa?\" srcset=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa-768x432.webp 768w, https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa-300x169.webp 300w, https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa-1024x576.webp 1024w, https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa-1536x864.webp 1536w, https:\/\/sms.es\/wp-content\/uploads\/2026\/06\/banner_sms_whatsapp_business_api_comparativa.webp 1672w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/category\/whatsapp-business\/\" class=\"category-link-whatsapp-business\" rel=\"tag\">WhatsApp Business<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/blog\/\" class=\"category-link-blog\" rel=\"tag\">Blog<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/omnicanalidad\/\" class=\"category-link-omnicanalidad\" rel=\"tag\">Omnicanalidad<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/sms.es\/en\/blog\/sms-vs-whatsapp-business-api\/\" rel=\"bookmark\">SMS vs WhatsApp Business API: what channel you really need is your company?<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-06-05T18:58:14+00:00\">June 5, 2026<\/time><time class=\"updated\" datetime=\"2026-06-16T18:57:43+00:00\">June 16, 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>The SMS and WhatsApp Business API are two of the channels most commonly used by companies to communicate with customers, but do not fulfill exactly the same function. Compare as if one were to replace the other is an error. The SMS&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/sms-vs-whatsapp-business-api\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> SMS vs WhatsApp Business API: what channel you really need is your company?<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewbox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-sms-marketing category-blog category-omnicanalidad\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/sms.es\/en\/blog\/glosario-sms\/\" aria-label=\"Glossary SMS: key terms to understand the enterprise messaging\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"371\" src=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms-768x371.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Glosario SMS: t\u00e9rminos clave para entender la mensajer\u00eda empresarial\" srcset=\"https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms-768x371.png 768w, https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms-300x145.png 300w, https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms-1024x495.png 1024w, https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms-1536x742.png 1536w, https:\/\/sms.es\/wp-content\/uploads\/2026\/05\/glosario-sms.png 1804w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/category\/sms-marketing\/\" class=\"category-link-sms-marketing\" rel=\"tag\">SMS Marketing<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/blog\/\" class=\"category-link-blog\" rel=\"tag\">Blog<\/a> | <a href=\"https:\/\/sms.es\/en\/blog\/category\/omnicanalidad\/\" class=\"category-link-omnicanalidad\" rel=\"tag\">Omnicanalidad<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/sms.es\/en\/blog\/glosario-sms\/\" rel=\"bookmark\">Glossary SMS: key terms to understand the enterprise messaging<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t\t\t<span class=\"posted-on\">\n\t\t\t\t<time class=\"entry-date published\" datetime=\"2026-05-12T20:38:47+00:00\">May 12, 2026<\/time><time class=\"updated\" datetime=\"2026-06-16T18:57:38+00:00\">June 16, 2026<\/time>\t\t\t<\/span>\n\t\t\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>The SMS remains one of the channels most commonly used in business communications for one simple reason: it is direct, universal and does not depend on which the user has installed a particular application. However, when a company starts to work&#8230;<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/sms.es\/en\/blog\/glosario-sms\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Glossary SMS: key terms to understand the enterprise messaging<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewbox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Recursos SMS.es Blog SMS.es Gu\u00edas, ideas y recursos sobre SMS, WhatsApp Business, RCS, API SMS, automatizaci\u00f3n y comunicaci\u00f3n omnicanal para empresas. SMS Marketing WhatsApp Business API SMS SMS Certificado RCS<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"disable","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":9,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/pages\/27\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/sms.es\/en\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}