Chatbots and Conversational Automation

Automate conversations on WhatsApp and Telegram from the SMS.es platform

Integrated AI chatbots and conversational flows on the SMS.es platform to assist customers, capture leads, answer frequently asked questions, and forward conversations to the human support team when necessary.

We don't sell a standalone or generic bot: we approach it as part of your omnichannel messaging strategy within SMS.es.

WhatsAppTelegramWebhooksHuman referral
Conversational AssistantActive channel · Company
Hello, I'd like some information about prices.
Perfect. Are you looking for publicity, marketing campaigns, or lead generation?
I'll forward the appropriate case to you and submit the request on behalf of the team.
1 Incoming Message
2 Intention detected
3 Response or action
4 Agent or system
Integrated with SMS.es

Not all conversational flows have the same requirements

A lead generation workflow is not designed the same way as a support workflow, nor as one connected to internal systems. Automation must be built into a communication platform that manages channels, conversations, and follow-ups.

❓ Curated FAQs🎯 Lead Qualification⚙️ Connected workflows
Visual mockup of conversational automation for WhatsApp and Telegram chatbots
From Basic to Advanced

Levels of automation within the platform

Start with a simple workflow within SMS.es, validate its usefulness, and scale up only when automation adds real value to the process.

01

Basic FAQ Bot

Pre-written responses for schedules, services, requirements, general information, or frequently asked questions.

FastControllableWithout overcomplicating things
02

Lead Generation and Qualification Bot

Gather key data, identify needs, categorize the lead, and prepare for the sales conversation.

SalesConversational FormsFollow-up
03

Bot with Guided Workflows

It guides the user through options, decisions, questions, and answers organized by scenario.

MenusItinerariesDecisions
04

Bot connected via webhook/API

When the situation allows, we evaluate integration with CRM systems, automations, internal systems, or custom logic.

WebhookConversation APISystems
05

Bot with transfer to an agent

Automation helps, but the team steps in when a case requires judgment or resolution.

SupportScalingHuman control
Main Channels

WhatsApp and Telegram connected to an omnichannel platform

Chatbots are not designed as standalone components, but rather as workflows integrated into the SMS.es platform. Each channel has its own rules, capabilities, and limitations, so the design must be adapted to the actual communication environment.

Method

How to Build a Useful Chatbot

The value isn't in simply adding "AI" to a conversation. It lies in defining what it should respond to, when to ask questions, when to take action, and when to refer the matter elsewhere.

1Identify

Questions, processes, and repetitive tasks.

2Design

Conversation flows, responses, and paths.

3Configure

Channel, automation, and project rules.

4Try

Real-life cases, limitations, and referrals.

5Climb

Integrations or AI when they add value.

Conversation API and Webhooks

Integrate your own conversational logic when the project allows it

If you already have a bot, CRM, automation engine, or internal system, we can evaluate the possibility of connecting it via the Conversation API or webhooks to send and receive conversational events.

MessageIncoming
WebhookEvent
SystemCRM / bot / logic
ResponseMessage or referral
Visual representation of an AI chatbot connected to webhooks and a human team
Technical Criteria

Simple when it needs to be simple, connected when it adds value

Not all projects require complex AI. In many cases, a well-designed flow of FAQs, guided options, and human escalation within the platform works better than ambiguous automation.

It's best to start simpleFAQ, rules, menus, classification, and referral.
It’s a good idea to move forwardExternal data, CRM, custom logic, events, or complex workflows.
Support

What's Included in SMS.es' Support Services

SMS.es serves as a platform and commercial and operational liaison to implement the use case, connect it with the appropriate channels, and coordinate technical resources when the scope of the project requires it.

Case AnalysisDefinition of the FlowChannel ConfigurationConversational DesignTechnical CoordinationTestingAdjustmentsSupportCase AnalysisWorkflow DefinitionChannel ConfigurationConversational DesignTechnical CoordinationTestingAdjustmentsSupport
Companies that can benefit from it

When Does It Make Sense to Implement a Chatbot?

It is designed for companies that want to centralize communication, customer service, and automation on a single platform—not for those looking for a free bot that requires no configuration and has no clear purpose.

🏢Companieswith repetitive customer service
📈Sales Teams
🤝Agenciesand Integrators
🎓Training Centers
🩺Clinicsand Appointments
🛒E-commerce
🧑‍💻Frequently Asked Questions
🔌Technical Partners
Clear Expectations

What This Solution Is Not

It's not a magical bot that understands any process without analysis.

It is not a universal AI for all departments, nor is it a tool separate from the platform.

It doesn't always replace a team.

It must not be used without consent or in violation of channel policies.

Frequently Asked Questions

FAQs About AI Chatbots, WhatsApp, Telegram, and Webhooks

What is an AI chatbot for WhatsApp?

It is a conversational solution that allows you to automate responses, guide users, and manage requests within WhatsApp Business. Depending on the project, you can use rules, guided flows, external logic, or AI capabilities.

Can I create a chatbot for Telegram?

Yes, Telegram allows you to set up bots and conversational automations for businesses, communities, or specific processes when the channel aligns with the target audience.

Can a chatbot answer frequently asked questions?

Yes. Many useful solutions start by automating well-defined frequently asked questions because it's more manageable and efficient.

Can I use a chatbot to generate leads?

Yes. You can gather information, ask qualifying questions, and set up the opportunity for the sales team.

Can I connect my own bot to SMS.es?

When the case allows, you can evaluate connecting bots, internal systems, CRMs, or existing automations using webhooks or compatible conversational logic.

What is the Conversation API?

In this context, the Conversation API refers to integration capabilities for managing conversational events, such as receiving messages, sending data to external systems, returning responses, or coordinating hand-offs.

Can I connect automations using webhooks?

Yes, it is possible to evaluate the use of webhooks to send or receive conversational events. First, you need to review the channel, permissions, system, and required logic.

Can the chatbot refer someone to another person?

Yes. Referral by a human is recommended when the case requires judgment, a personalized approach, or a sales close.

Do all chatbots need AI?

No. Many people work better with rules, buttons, guided questions, and controlled responses. AI should be used when it adds real value.

How much does it cost to create a chatbot?

It depends on the channel, the number of data flows, complexity, integrations, volume, support, and technical scope. The best approach is to review the specific case before proposing a price.

How do I start a chatbot project with SMS.es?

The first step is to explain which process you want to automate, which channel you want to use, and what result you hope to achieve.

Start with a clear plan

Tell us which process you want to automate, and we'll help you define the right workflow

From simple responses to conversational automation connected to systems, your starting point should be your actual process within the SMS.es platform.