WhatsApp Business for Businesses
Boost Your Sales and Build Customer Loyalty with WhatsApp Business
Manage WhatsApp campaigns, conversations, basic automations, and customer service from SMS.es, with the WhatsApp Business API integrated into an omnichannel platform for businesses.
The use of WhatsApp Business is subject to Meta's policies, template approval, user consent, and terms and conditions applicable by country or category.
WhatsApp Business on SMS.es
From Campaign to Conversation: Manage WhatsApp with a Business-First Approach
WhatsApp campaigns shouldn't be a one-off effort. With SMS.es, you can set up the channel, send authorized messages, manage replies, automate the first interaction, and combine WhatsApp with SMS, RCS, or email when necessary.
Before sending campaigns, it’s a good idea to define the objective, audience, country, type of communication, and follow-up process. WhatsApp works best when used to initiate a conversation, not as a simple mass mailing without follow-up.
- Promotions, announcements, reminders, or customer re-engagement.
- Segmentation based on consent, interest, or sales stage.
- Combine with SMS or email if the message needs to be reinforced.
The channel must inspire trust. The customer needs to know who they are talking to, why they are receiving the message, and what they can do next. The specific configuration depends on the situation, the number, and the applicable terms and conditions of the WhatsApp Business Platform.
- For corporate use only; do not manage from personal mobile devices.
- Messages that are aligned with the brand and the client's context.
- Preliminary validation of conditions, country, and settings.
WhatsApp marketing can be used for authorized commercial communications, promotions, announcements, or reminders. The key is to do so with consent, using templates when appropriate, and providing a clear offer to the user.
- Marketing campaigns using an authorized database.
- Templates and categories in accordance with Meta's current policy.
- Follow-up from the platform.
The real advantage of WhatsApp lies in the conversation. Customer responses need to be routed to an environment where the team can prioritize them, respond to them, and maintain business or operational context.
- Inbox for tracking inquiries and opportunities.
- Escalation to sales, support, or operations.
- Less reliance on scattered phone conversations.
Basic workflows help structure the start of the conversation: collecting data, answering frequently asked questions, categorizing requests, and routing them to the appropriate agent. It is not presented as advanced AI unless specifically configured.
- Frequently Asked Questions and Initial Answers.
- Lead generation and basic lead qualification.
- Referral to the care team when necessary.
WhatsApp Automation
Automate repetitive tasks without promising miracles
Basic chatbots can handle inquiries, answer frequently asked questions, and gather information before an agent steps in. They are not presented as advanced AI unless specifically configured.
Customer Login
The user starts or replies to an authorized conversation.
Initial Question
The flow identifies the reason, basic information, or type of request.
Answer or qualification
Useful information is provided, or the opportunity is set up.
Referral to an agent
If necessary, the conversation is handed off to the team.
WhatsApp Campaigns
WhatsApp Campaigns with Monitoring, Consent, and Context
WhatsApp can be used for authorized business communications, promotions, announcements, reminders, or customer re-engagement, provided that user consent, approved templates, and Meta's policies are followed.
Authorized commercial messages
Campaigns targeted at contacts who have agreed to receive communications through this channel.
Conversation starters
Messages initiated by the company may require reviewed and approved templates.
Measurement and Monitoring
Operational tracking of campaigns and conversations without promising universal metrics.
Complement to other channels
WhatsApp isn't always a substitute for SMS, RCS, or email; it's used in combination with them depending on the objective.
Omnichannel Strategy
WhatsApp works best as part of a comprehensive strategy
Each channel serves a different purpose. SMS.es allows you to choose between WhatsApp, SMS, RCS, email, or Telegram depending on the message's purpose.
Direct delivery of notifications, one-time passwords (OTPs), alerts, and short messages.
View Bulk SMS →Consultation, authorized campaigns, initial support, and sales follow-up.
View WhatsApp Business →Experiences enhanced with visual elements when the channel is available.
See RCS Business →Extensive communications, documentation, newsletters, or detailed content.
View platform →APIs and Integrations
Connect WhatsApp to your internal systems
For companies with technical teams, WhatsApp Business can be integrated with CRM, ERP, e-commerce, internal systems, or custom workflows. The specific integration must be validated on a case-by-case basis.
// Flujo conceptual
cliente → formulario / ecommerce / CRM
sistema interno → SMS.es CPaaS
SMS.es → WhatsApp Business
respuesta → bandeja / agente / webhookPrices and Terms
Clear Costs Before You Start
WhatsApp Business may include platform fees, managed line fees, and external costs from Meta. We'll review these with you before finalizing a business proposal.
SMS.es Plan or Platform
It depends on the plan you've signed up for, active channels, volume, and management needs.
Managed WhatsApp Line
Optional service for managing WhatsApp Business numbers through SMS.es. Estimated rate starting at 49 €/month per number, depending on configuration and current terms and conditions.
Meta Costs
These apply separately and may vary by country, category, current policy, and type of communication.
Use Cases
Choose a scenario and see how WhatsApp Business fits in
Lightweight tabs: less text visible at a glance, more interaction, and more SEO content available in the HTML.
Marketing
WhatsApp campaigns for promotions, product launches, customer re-engagement, and marketing communications with a more conversational context.
- Consent and templates are required where applicable.
- It can be combined with SMS or email in multichannel campaigns.
E-commerce
Confirmations, order notifications, post-sale follow-up, and initial support for customers who need information quickly.
- Useful for operational communications and conversation.
- It does not always replace email for lengthy documents.
Clinics and Appointments
Reminders, confirmations, schedule changes, requests for information, and a reduction in repetitive calls.
- The content must comply with privacy policies and applicable regulations.
- It can be combined with SMS for critical alerts.
Customer Service
Categorization of inquiries, frequently asked questions, and routing to agents to maintain the context of the conversation.
- Reduces operational chaos compared to the use of individual cell phones.
- It can support sales, customer support, and operations.
Agencies and Partners
Incorporate WhatsApp Business into marketing initiatives, conversational customer service, or integrations for end customers.
- Of interest to agencies, integrators, and resellers.
- The final price depends on the model and configuration.
Simple Comparison
WhatsApp, SMS, RCS, and email complement each other
The right decision depends on consent, urgency, format, cost, country, channel availability, and the message's objective.
Consultation, authorized campaigns, initial support, and sales follow-up.
Requires Meta policies, consent, and possible templates.SMS
OTP, urgent notifications, brief communications, and direct outreach.
Cost and sender may vary by country and shipping method.View SMS →RCS
Messages enriched with images, buttons, or visual experiences.
Availability varies by market, carrier, and configuration.See RCS →Long communications, documentation, newsletters, or detailed content.
It depends on reputation, deliverability, and the quality of the database.View platform →WhatsApp Business API FAQ
Frequently Asked Questions
Visible SEO content, ready to be converted into a schema FAQ later on.
What is the WhatsApp Business API?
It is the WhatsApp Business Platform solution designed for businesses that need to manage conversations, templates, approved campaigns, and integrations in a more professional manner than with the mobile app.
What is the difference between the WhatsApp Business App and the WhatsApp Business Platform/API?
The app is designed to simplify management from a mobile device. The platform/API is geared toward businesses, offering teams, automations, templates, integrations, and greater operational control.
Can I send campaigns via WhatsApp?
Yes, provided that valid consent is obtained, applicable policies are followed, and the templates or formats required by the WhatsApp Business Platform are used.
Do I need consent to send messages on WhatsApp?
Yes. WhatsApp should not be used to contact users without a legal basis or proper authorization. Consent and opt-out management are critical to avoiding account suspensions and compliance issues.
What are WhatsApp templates?
These are predefined messages that may be needed to initiate conversations on behalf of the company, especially in marketing, service, or authentication communications.
Does WhatsApp have costs associated with Meta?
Yes. Meta may charge fees based on the country and message category. It's a good idea to check Meta's official pricing page before confirming a campaign.
Does SMS.es charge a fee for using WhatsApp?
According to the current pricing page, there is a "Conversational" plan and an add-on for a managed WhatsApp line. The final quote may depend on the configuration.
Can I use WhatsApp with automations or chatbots?
Yes, you can set up automated responses, frequently asked questions, data collection, initial screening, and agent transfer. The scope depends on the configuration you've purchased.
Can I integrate WhatsApp with my systems?
Yes, integration with CRM, ERP, e-commerce, forms, or internal systems can be explored. Not all integrations are native; each case must be technically validated.
Is WhatsApp Replacing SMS?
Not necessarily. WhatsApp is great for conversations and authorized campaigns. SMS is still useful for direct outreach, OTPs, brief notifications, and situations where you don't want to rely on a specific app.
How do I request a demo?
You can request a demo from the SMS.es contact page. The team will review your use case, country, volume, channels, and integration needs.
Incorporate WhatsApp Business into your customer communication strategy
Campaigns, conversations, basic automations, and customer service—all from a business-ready omnichannel CPaaS platform.