WhatsApp Business for companies
Grow your sales and increase loyalty customers with WhatsApp Business
Manages campaigns WhatsApp, conversations, automations and basic customer service from SMS.it is, with WhatsApp Business API, built on a platform omnicanal for companies.
The use of WhatsApp Business is subject to political Goal, approval templates, consent of the user and conditions applicable by country or category.
WhatsApp Business in SMS.is
From the campaign to the conversation: manages WhatsApp with business criteria
Campaigns by WhatsApp should not be an isolated action. With SMS.is you can prepare the channel, launch authorized communications, order responses, to automate the first interaction and merge WhatsApp with SMS, RCS or Email when the case requires it.
Before sending campaigns, it is appropriate to define objective, audience, country, type of communication and travel later. WhatsApp works best when it is used to activate a conversation, not as a simple mass mail without tracking.
- Promotions, advertisements, reminders, or recovery of clients.
- Segmentation as consent, interest or commercial stage.
- Combination with SMS or an Email if the message requires reinforcement.
The channel must convey confidence. The client has to know who you talk to, why he gets the message and what you can do after. The specific configuration depends on the case, number and the applicable terms and conditions of WhatsApp Business Platform.
- Corporate use, non-management from personal mobile.
- Messages aligned with the brand and the context of the client.
- Prior validation of conditions, country and configuration.
WhatsApp marketing can be used for commercial communications authorized, promotions, notifications or reminders. The critical point is to do it with consent, templates when appropriate, and a proposal that is clear to the user.
- Commercial campaigns with authoritative database.
- Templates and categories according to current policy Goal.
- Subsequent follow-up from the platform.
The real advantage of WhatsApp is in the conversation. The responses of customers must come to an environment where the team can prioritize, respond to, and maintain commercial context or operating.
- Tray for follow-up inquiries and opportunities.
- Referral to sales, support or operations.
- Less dependence on conversations scattered on phones.
The basic flow will help to order the start of the conversation: gather data, answer common questions, categorize applications and move to the right agent. It is not presented as advanced AI unless specific configuration.
- Frequently asked questions and answers first.
- Uptake and basic qualifications of leads.
- Referral to the team when necessary.
Automation WhatsApp
Automates the repetitive without promising magic
The basic flow can order queries, answer frequently asked questions and gather information before the intervention of an agent. It is not presented as advanced AI unless specific configuration.
Customer input
The user initiates or responds to a conversation authorized.
Initial question
The flow identifies reason, basic data type or application.
Response or qualification
Giving information useful or prepares the opportunity.
Referral agent
If necessary, the conversation turns to the team.
Campaigns WhatsApp
Campaigns WhatsApp with control, consent and context
WhatsApp can be used for commercial communications authorized, promotions, advertisements, reminders, or recovery of clients, while always respecting the consent of the user, the templates approved and the policy Goal.
Commercial messages authorized
Campaigns to contacts who have agreed to receive communications through this channel.
Templates to start conversations
The messages initiated by the company may require templates, reviewed and approved.
Measurement and monitoring
Operational monitoring of campaigns and conversations without promising metrics universal.
As a complement to other channels
WhatsApp is not a substitute always up-to-SMS, RCS or Email; combined, according to goal.
Strategy omnicanal
WhatsApp works best within a comprehensive strategy
Each channel serves a different function. SMS.it allows you to raise communication with WhatsApp, SMS, RCS, e-Mail or Telegram according to the purpose of the message.
Direct reach for notifications, OTP, alerts, and brief communications.
See SMS bulk →Conversation, campaigns authorized, initial support and follow-up commercial.
See WhatsApp Business →Experiences enriched with visual elements when the channel is available.
See RCS Business →Communications, extensive documentation, newsletters or detailed contents.
See platform →API and integrations
Connect WhatsApp with your internal systems
For companies with technical teams, WhatsApp Business can be integrated with CRM, ERP, ecommerce, internal systems or flows themselves. The concrete integration must be validated according to the case.
// Flow conceptual
client → form / ecommerce / CRM internal system → SMS.is CPaaS SMS.is → WhatsApp Business reply → tray / agent / webhookPrices and conditions
Costs are clear before you start
WhatsApp Business can be combined fee platform, line, managed and external costs of the Goal. We checked with you before closing a business proposal.
Plan or SMS platform.is
Depends on the mode contracted, active channels, volume, and management needs.
Line WhatsApp managed
Optional service to manage the number of WhatsApp Business from SMS.is. Rate guidance from 49 €/month per number, based on settings and conditions in force.
Costs of Goal
Apply separately and may vary by country, category, current policy and the type of communication.
Use cases
Choose a case and see how it fits in WhatsApp Business
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Marketing
Campaigns WhatsApp for promotions, product launches, recovery of clients, and business communications with greater context conversational.
- Requires consent and templates when appropriate.
- Can be combined with SMS or an Email on multichannel campaigns.
E-commerce
Confirmations, reminders of order, tracking, after-sales and initial care for clients who need quick information.
- Useful for communications and operational conversation.
- Does not replace always up-to-Email for extensive documentation.
Clinics and appointments
Reminders, confirmations, changes of time, information requests, and reduction of repetitive calls.
- The content must respect privacy and the applicable legislation.
- Can be combined with SMS for notices by critics.
Customer care
Classification of queries, responses, frequent, and referral agents to maintain the context of the conversation.
- Reduces clutter operating against the use of individual mobile.
- You can support sales, support and operations.
Agencies and partners
Incorporates WhatsApp Business marketing proposals, attention conversational or integration for end-customers.
- Interesting to agencies, integrators, and resellers.
- The final offer depends on the business model and configuration.
Comparative simple
WhatsApp, SMS, RCS and Email complement
The right decision depends on consent, urgency, format, cost, country, availability of the channel and purpose of the message.
Conversation, campaigns authorized, initial support and follow-up commercial.
Requires policy Goal, consent and possible templates.SMS
OTP, notices, urgent, brief communications, and direct reach.
Cost and sender may vary by country and type of shipping.See SMS →RCS
Rich messages with images, buttons, or visual experiences.
Availability according to the market, operators and configuration.See RCS →Communications long, documentation, newsletters or detailed contents.
Depends on reputation, deliverability and quality of the base.See platform →FAQ WhatsApp Business API
Frequently asked questions
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What is WhatsApp Business API?
Is the solution of WhatsApp Business Platform-oriented companies that need to manage conversations, templates, campaigns, authorized and integrations in a more professional manner than with the mobile app.
What is the difference between WhatsApp Business App and WhatsApp Business Platform/API?
The app is designed for a more simple from mobile. The platform/API is oriented to companies with equipment, automation, templates, integrations, and more operational control.
Can I send campaigns for WhatsApp?
Yes, provided there is valid consent, respect for the applicable policy and the use of the templates or formats required by WhatsApp Business Platform.
Do I need consent to send messages over WhatsApp?
Yes. You should not use WhatsApp to contact users without any legal basis or proper authorization. The consent and the management of low are critical to prevent blockages and issues of compliance.
What are templates of WhatsApp?
Are predefined messages that may be necessary to initiate conversations from the company, especially in marketing communications, utility or authentication.
Does WhatsApp cost of Goal?
Yes. Goal rates apply according to the country and category of the message. It is advisable to check the official website of the prices of Goal before you commit to a campaign.
Do SMS.it is charged a fee for using WhatsApp?
According to the page of the current price, there is a plan Conversational and an add-on-line WhatsApp managed. The final proposal may depend on the configuration.
Can I use WhatsApp with automation systems or chatbots?
Yes, you can consider automatic responses, frequently asked questions, data collection, initial qualification and referral agent. The range depends on the configuration purchased.
Can I integrate WhatsApp with my systems?
Yes, can be studied integration with CRM, ERP, ecommerce, forms, or internal systems. Not all integrations are native; each case must be validated technically.
How WhatsApp replaces the SMS?
Not necessarily. WhatsApp is strong for conversation and campaigns authorized. SMS is still useful for direct range, OTP, reminders, short and scenarios where you don't want to depend on a particular app.
How do I apply for a demo?
You can request a demo from the contact page of the SMS.is. The team will review your use case, by country, by volume, channels and integration needs.
Integrates WhatsApp Business on your strategy of communication with customers
Campaigns, conversations, automations and basic customer service from a platform CPaaS omnicanal prepared for companies.
